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Now you’ve identified keywords, include them: This is because Google typically only shows one or two pages from the same site in its search results. Choose different keywords for different pages as far as possible.

Once you’ve identified keywords, match each to a specific web page. This is where keyword research first originated and for good reason.

Have low PPC competition (for PPC campaigns).

Have low keyword difficulty (for SEO campaigns).

If you only offer the service in the UK, having global statistics for this keyword would therefore be completely meaningless. If you run a taxi company for example, then the translation of "taxi" in French, German, Italian, Spanish and several other European and international languages is "taxi". It has a low PPC competition, as no-one wants to pay to appear for “Free Jokes”, but a high SEO Challenge, as lots of sites cover this topic.įor multilingual SEO campaigns, make sure that your SEO software shows search volume and other statistics from the country you're targeting.

Pay attention to which you’re using, as they can be wildly different. Similar to Keyword Difficulty, this tells you how difficult it is to rank on Google Adwords, or other advertising platforms. If you’re just starting out, focus first on ranking well for some keywords that have a low SEO Challenge before aiming for more difficult words or phrases. How difficult is it to rank on the first page of Google for a particular keyword organically? If you have an established site and huge budget, this is less important. Whichever software you use, this tells you the number of people searching for a specific keyword each month either internationally or for a specific country. The most important factors to consider when choosing keywords are: This is a very old-fashioned SEO strategy and thankfully, Google now penalises it. It is NOT about finding a handful of keywords then repeating them endlessly. Keyword research can be used to help name products, optimise websites, give inspiration for what topics to write about in blogs, and address your customer’s concerns before they even raise them.

How to find multilingual keywords without speaking the language.Finally, we provide a strategy on researching multilingual keywords even when you don’t speak the language. In this article we explain how to do keyword research and then use it for SEO translations or when creating new content.

It allows you to target keywords that plenty of people search for in your target country that are relatively easy to rank for. This gives you the edge over your competitors. A crucial step for any international SEO or PPC campaign is multilingual keyword research.